Your revenues are fine? You don't need more traffic? You're not interested in new website visitors? If you ignore the Bing/Yahoo alliance in your search engine optimization campaigns, you might be missing a lot of visitors.
How many visitors will you get from Yahoo and Bing?
According to a Chitika study, 24% of all search traffic in their network comes from a Bing-powered search engine. 72% come from a Google powered search engine.
If your website just gets visitors from Google, it will get 33% more visitors if it is also listed on Bing powered search engines.
Several billion searches are performed each day. Even if Yahoo/Bing gets only 24% of these searches, this is still a very large number of potential customers who could find your site through these search engines.
How can you optimize your website for Bing?
Google and Bing have very similar ranking algorithms. Although the algorithms are similar, the results returned by Google and Bing are often very different.
To optimize your website for Bing, analyze your website with IBP's top 10 optimizer. The analyzer will tell you what exactly you have to change so that your website will get high rankings on Bing for your keywords.
Here are some general tips:
- If a page of your website already has high rankings for some keywords, do not optimize the same page for another keyword.
- If a page already has high rankings on Google, do not optimize the same page for Bing.
- Optimize different pages of your website for different keywords and different search engines.
- Optimize as many pages of your website as possible to get the best possible rankings.
Yahoo and Bing have created a powerful second player by combining forces. Don't ignore the possibilities that this offers to your business. Search terms that are very difficult on Google might be easier on Yahoo/Bing. Download IBP now and start optimizing your website for Google and Yahoo/Bing.
7 December 2010
Article by Axandra SEO software